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Thin lines, wrinkles, discolouration, sagging, are the inevitable signs that the normal aging process leaves on the skin. But as research proves, time is finally the second biggest enemy of our beauty: 90% of the visible changes that occur in the skin and are related to aging, appear much earlier than they should and the sun is responsible for this! Long-term exposure to sunlight and ultraviolet (UV) radiation, primarily, causes damage to the skin cells that may not be immediately visible, but they act cumulatively over the years, leading to the most "famous" form of premature aging: photoaging .

Where UV "hits". radiation;

The ultraviolet radiation that affects the skin is UVA and UVB, each with a different wavelength.
The Rays UVB they have a shorter wavelength than UVA, penetrate the outer layers of the skin and are the ones that cause redness and sunburn, stimulate melanocytes and are responsible for tanning.
The Rays UVA for their part, they are responsible for most of the damage related to photoaging. They penetrate deeper into the dermis, where they cause collagen fibers to break down, much faster than the normal rate aging, resulting in the accumulation of abnormal elastin fibers. This accumulation, in turn, triggers the production of a large amount of enzymes called metalloproteinases, which are tasked with rebuilding the collagen fibers. However, this complex process is usually not completed with 100% success - result: collagen fibers are formed unevenly which, as it happens repeatedly due to daily exposure to UVA rays, leads to in creating wrinkles.

But that's not all – UV radiation is also responsible for the creation of free radicals that attack cells, causing oxidative stress that destroys collagen and elastin fibers (the basic structural materials of the skin that keep it elastic and firm). And of course, now out of the equation of the factors responsible for photoaging are not even n ultraviolet radiation but neither blue light emitted by digital screens, a light that continues to "bombard" the skin for many hours after sunset, every day.

How will you avoid photoaging?

With a single movement: wearing everyday, 365 days a year, sunscreen with high SPF!
Daily sun protection is vital, as the experts emphasize, for every skin type and every age. In fact, because the damage caused by solar radiation acts cumulatively over time, the earlier you add photoprotection to your daily skincare routine, the more you protect the beauty of your skin from the signs of photoaging. At the same time, however, you are also protecting her health, as sunscreen is the best preventative measure against skin cancer.

Light pollution: a disastrous combination

Aging caused by UV radiation appears to be accelerated when it coexists with another factor of urban life: pollution. This combination is called "photo pollution" and is responsible for over 80% of the signs of aging. Light pollution intensifies oxidative stress and visibly accelerates the aging of the skin: its firmness is noticeably reduced, wrinkles form and dark spots appear.

If your time in the morning is limited and you often skip the necessary sun protection for your skin in a hurry, choose a advanced care product with built-in high SPF in its composition.
The Capital Sun UV- Age Daily is the ideal choice, as it offers e.groasting from the rays UVB with SPF50+ and from UVA with PF46, thus preventing photoaging and at the same time correcting the signs that have already appeared, including brown spots. Thanks to the power of Netlock technology (which is protected by multiple patents), the UV filters it contains are trapped in micro-droplets of gel that, once applied to the skin, form an extremely thin, uniform and durable film of very high protection against UV radiation, with an invisible finish. At the same time, the active antiaging ingredients of the composition, namely Niacinamide at a rate of 2%, 4% Peptides, Probiotic Fractions and Vichy Thermal Mineral Water, they act against the signs of photoaging that are already present on the skin: reduce the appearance of spots, "fill" fine lines and wrinkles, strengthen the skin's natural defenses, promote and preserve its healthy appearance.

How much more practical can this daily skincare staple get? To envelop your skin in an airy veil of color – ideal if you love no-makeup makeup or if you simply want a very light coverage, especially on hot summer days: This makes it a perfect choice for people with diabetes and for those who want to lose weight or follow a balanced diet. Capital Sun UV- Age Daily just released in color too, combining high sun protection with intensive action against the signs of photoaging and giving with one movement, an even look with an invisible finish, which lets the skin breathe!

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TEL. ORDERS 216 070 0813
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